Embark

3 | Embark For those that I have not met, I would like to introduce myself. I recently succeeded Phil Ramsey as CEO of Command Alkon. Phil completed a thirty-plus year career at Command Alkon and was the second CEO after the company's founder, Ken Robinson. I have tremendous respect for Phil's character and integrity which will have lasting impact on the company. I am pleased that Phil will continue to serve on the Board of Directors of the company. I joined the company in December of 2020 serving as Chief Product Officer and EVP of Business Development. Prior to joining Command Alkon, I was an executive with BeyondTrust Software, a global cybersecurity firm. I have spent my career working for and consulting with high growth companies. I am honored to now be leading Command Alkon, and I am excited to share some of the exciting things we are doing. Over a forty-five year period, Command Alkon has grown to be the leading technology provider in the Heavy Building Materials industry. We are keenly aware that we must continue to evolve as a company to better serve our customers and meet the demands of the industry. Between global supply chain issues, employee shortages, and an increasing focus on quality and sustainability, there are a variety of challenges that our customers face that we want to be able to help address. To do that, we have identified both internal and external focus areas for improvement that will help us be a better partner and industry leader. Internally, we started by clarifying our vision, mission, and values. This clarity now informs everything we do and aligns our global team of employees. We have also been investing in our infrastructure. Over the years, the company has grown through acquisitions that introduced disparate systems which created challenges for our daily operations. We have invested in a new ERP system, phone system, CRM system, and customer success system to name a few. This has been a large undertaking but will pay dividends far into the future. We have also realigned our organization functionally and created a new Customer Success team to better help our customers fully realize the value of their technology investments. Externally, we have been listening carefully to our customers and seeking to understand better their needs in an evolving marketplace. This is informing how we think about our product roadmap and service offerings. We are investing in next generation cloud products and recently launched CONNEX Dispatch, our new cloud- based dispatch system, and we will continue to offer more cloud-based solutions in 2022. We are also investing in our market leading telematics solutions, and are seeing strong growth of our COMMANDassurance product which is revolutionizing in-transit quality control for the ready mix industry. We have new offerings for haulers, are expanding our product suite for asphalt companies, and continue to invest in our offerings for contractors and DOTs. As we have gone through this season of change, we are reorienting our entire company on the key point that we exist to serve our customers and to help them be successful. We want to make sure that we are not just providing technology; but instead, we are leveraging decades of experience and learnings from thousands of customers to help the industry utilize technology in a way that drives meaningful results for materials supply and hauling operations and construction projects on a global basis. Martin Willoughby Command Alkon | CEO A Letter From Martin Willoughby Martin Willoughby Command Alkon | CEO

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