Concrebras’ Customer-Focused Commitment to Quality

February 18, 2020 Karli Langner

Quality is a key differentiator in a crowded market. If you fail to meet customers' expectation, they will quickly look for alternatives. Quality is critical to satisfying your customers and retaining their loyalty so they continue to buy from you in the future. Quality products make an important contribution to long-term revenue and profitability, and also enable you to charge and maintain higher prices.

For Concrebras, quality is the name of the game. They are known for consistently delivering exceptional products to their customers. Their partnership with Command Alkon helped to take them and other players in the market to new levels of quality development.

About Concrebras

In 1974, Concrebras was born in the city of São Paulo, established under the Ferruzzi Group. In 1979, it settled in Paraná, when it acquired the Betonex centrals located in that state and also in Santa Catarina. In 1994, the Lafarge group took over the Ferruzzi Group in Brazil. In August of 2001, Concrebras joined the Itambé Group. This consolidated an old partnership, led by the excellence of the products and services offered.

Concrebras strives to make large projects possible through customized solutions and excellent quality standards. Its advanced operation capacity combined with technical knowledge expertise and commitment to each customer, sets them apart from their competitors.


Concrebras was one of the first adopters of betonTEC. Their experience with the tool helped Command Alkon to enhance the solution for others in the market.


Manual quality control efforts are cumbersome to maintain. Mix designs, material tests, and concrete tests are often stored in different computers for different plants, using a variety of different software. Maintaining proper yield in the mix designs, retrieving test data and producing submittals is a major effort. Sales efforts can be slowed down when producing concrete mix submittals requires scanning files out of multiple file cabinets, getting printouts from Excel spreadsheets and finding PDF files located on various computers.

Time is tied up in these manual tasks, but it also hinders companies from being able to dispute claims and mitigate risk because documents are all over the place and are difficult to understand. 


betonTEC gives Concrebras all the tools that they need to create and manage materials, traces, tolerances, documentation, testing, and analysis in one place.

The solution helps to ensure that their raw materials comply with supplier and customer requirements. It provides the ability to optimize features to meet strength, durability and aggregate rating requirements while controlling their mixing costs.

They can integrate sampling results automatically with betonTEC, empowering them and their customers with assurance of concrete quality and strength, eliminating the human factor from this equation.

They also utilize the betonMIX system, which offers Concrebras control from sales and contracting through to scheduling and dispatch management.

betonMIX has helped improve contracting and programming, resulting in a better relationship with customers. Reporting and information access have also been major benefits of the tool.

BetonTEC and betonMIX have impacted their operations in these areas:

  • Allowing them to improve production speed
  • Empowering them to consistently deliver a quality product
  • Providing optimized planning
  • Allow them to make informed business decisions at a faster rate
  • Enhance their customer service
  • Improving profitability by allowing them to reduce waste
  • Ability to control contract balance and credit balance

“Our most impactful improvement areas that we have realized with our solutions is contract management and profitability assessment. Our customers also benefit from the tool because they now have a clear perception in our transactions.”

Henrique Manarelli, Sales Manager, Concrebras

The trust, credibility, and loyalty that comes from happy customers builds repeat sales and ignites positive relationships with trading partners. We are pleased to partner with Concrebras and look forward to their continued success.

Previous Article
Great Teamwork Concludes in Great Results and a Lasting Partnership
Great Teamwork Concludes in Great Results and a Lasting Partnership

VBI is part of the Consolis group and has 7 locations in the Netherlands. Command Alkon has had the pleasur...

Next Article
Novamix Partners with Command Alkon to Increase Transparency, Reduce Costs, and Eliminate Manual Processes
Novamix Partners with Command Alkon to Increase Transparency, Reduce Costs, and Eliminate Manual Processes

Founded in 2009, Rio De Janeiro-based Novamix Mortar and Concrete is a member of the AVP Mining and Trading...