"How to Be A Great Player/Coach," from Command Alkon CEO Martin Willoughby

Martin Willoughby

Perhaps the best player-coach of all time was Bill Russell. Russell won nine NBA championships for the Boston Celtics as a player before winning two more as a player-coach. He is one of five enshrined in the NBA Hall of Fame as both a player and as a coach.  When head coach Red Auerbach stepped down after eight straight championships in 1966, the Celtics struggled to hire a replacement. Despite the opportunity to step into a championship franchise, multiple coaches declined. Auerbach eventually approached Russell to coach. His initial response was “no,” before reconsidering. Russell had to answer one important question before agreeing to the role, “Can I coach Bill Russell?”  Russell recognized that being a player coach brings unique challenges including leading yourself along with others.

Many people in our organization play the role of a player coach.  This dual role combines the strategic oversight of a manager with the hands-on contributions of an individual contributor. This video explores how to thrive in this complex yet rewarding role by blending focusing on three core ideas—embodying empathy, mastering dual competency, and fostering a culture of continuous learning.  Even if you are not in a specific player coach role here at the company, I encourage you to pay close attention to these key points as I believe they have applicability for every role.

Embodying Empathy

At the heart of effective player-coaching lies empathy. Daniel Goleman, a leading voice in emotional intelligence, highlights empathy as a critical leadership skill, allowing managers to connect with their teams on a deeper level. Empathy in a player-coach context means understanding the challenges and pressures your team faces because you are in the trenches with them. This dual perspective not only enhances mutual respect but also fosters a supportive environment where team members feel valued and understood.

Empathy also facilitates more effective communication, enabling the player-coach to tailor feedback and guidance in a way that resonates with each team member.  By embodying empathy, player-coaches can bridge the gap between leadership and contribution, creating a more integrated and motivated team.

Mastering Dual Competency

The dual role of a player-coach demands mastery in both managerial responsibilities and individual contributions. This requires a delicate balance, as the leader must excel in their personal tasks while also guiding their team towards collective success. Jim Collins, in his book "Good to Great," describes the Level 5 Leader as someone who combines fierce professional will with personal humility. This balance is essential for player-coaches, who must navigate the dual demands of their role without compromising on quality or leadership.

To achieve this, player-coaches must be adept at time management, delegation, and prioritization. They must know when to step in as a contributor and when to step back as a coach. This juggling act is challenging but crucial for maintaining team dynamics and ensuring that managerial duties do not overshadow individual contributions. As Collins suggests, the humility to recognize when to lead and when to contribute is what differentiates good leaders from great ones.

Fostering a Culture of Continuous Learning

A key aspect of being a successful player-coach is fostering a culture of continuous learning within the team. This involves leading by example, showing a commitment to personal and professional growth that inspires others to follow suit.

Player-coaches should encourage their team members to pursue learning opportunities, provide resources for skill development, and create an environment where feedback is welcomed and acted upon. This culture of learning not only enhances team capabilities but also promotes innovation and adaptability.

Moreover, continuous learning helps in bridging the gap between managerial and individual contributor roles. By staying abreast of the latest industry trends, technologies, and best practices, player-coaches can lead their teams more effectively and contribute value as individual members.  

Conclusion

Being a great player-coach in the business world is no small feat. It requires a delicate balance of empathy, dual competency, and a commitment to fostering a learning culture.  The journey of a player-coach is both challenging and rewarding, offering an opportunity to impact our organization profoundly. As leaders navigate this path, they must remember that the essence of their role lies in their ability to inspire, guide, and grow alongside their team. In doing so, they not only achieve professional success but also contribute to a more collaborative, innovative, and resilient business. 

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