Command Alkon Names Martin Willoughby Executive Vice President of Business Development & Chief Product Officer

Over 30 Years of Experience Leading High-Growth Companies As Owner, Strategic Advisor, and Attorney

Birmingham, AL – June 15, 2021 Command Alkon, the global leader in comprehensive supply chain technology solutions for heavy building materials suppliers, haulers, and buyers, is proud to announce the addition of Martin Willoughby as Executive Vice President of Business Development & Chief Product Officer. His responsibilities include implementing strategic product direction and management; developing the overall Business Development strategy, as well as internal and external partnerships and business plans; and Mergers & Acquisitions.

“The company has experienced much growth in the last year, and we are confident that Martin will continue the momentum that we’ve established,” said Phil Ramsey, CEO of Command Alkon. “His 30+ years of experience working with fast-growth companies will contribute tremendously to our maintaining a healthy pipeline, achieving desired Business Development and financial goals, and increasing client satisfaction. He will be a wonderful addition to the executive team at Command Alkon and to our customers alike.”

Prior to joining Command Alkon, Martin served for 15+ years as an executive team member of BeyondTrust Corporation, a global private equity owned cybersecurity software company. Martin was also previously Of Counsel with Butler Snow, L.P. law rm and a Principal in Butler Snow Advisory Services, LLC. Martin is a Phi Beta Kappa graduate of Millsaps College, a summa cum laude graduate of Mississippi College School of Law and is a licensed attorney in Tennessee and Mississippi.

Martin is also an accomplished public speaker and author, frequently sharing on the topics of leadership and entrepreneurship. His books include Unlock the Growth Potential of Your Organization (High Impact Publishing 2015), Intentional Faith (Main Street Press 2014), and Zoom Entrepreneur (Barringer Publishing 2011).

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