Three Ideas That Confront Existing Myths About Digital Transformation

November 12, 2018 Karli Langner

You’re on a mission to deliver seamless, personalized customer experiences – but guess what? So are your competitors. The real challenge is turning that vision into reality faster than they do, however, there could be a few reservations that are setting you back to jump-start your digital transformation. If you’re able to grasp these misconceptions, you’ll be on your way to achieving optimal business outcomes through digitalization.

Myth # 1: Digital Transformation Means Better Technology

The most common misconception is that a company’s digital transformation is complete if they upgrade to new technology. This couldn’t be further from the truth. A digital transformation occurs when corporate policies and new processes are put in to play, along with the willingness and buy-in of the entire organization. While technology is important, it tells an incomplete transformation story.

For true change to occur, a company-wide and employee-wide buy-in is critical to the process. A company’s executive team must provide a clear vision with concrete details of the long-term goals before trickling these ideas down to the rest of their teams.

Once the vision is presented and a plan is put in to place, each member of a team must take personal responsibility and change their mindset to align with the new goals of the company. Technology can be an enabler, but it’s certainly not the objective. The organization must undergo a cultural change where the entire organization buys into the new ideas and feels accountable. Management can do a great job of presenting fresh ways of thinking, but it’s on the employees to invest in the transformative efforts.

Myth # 2: Digital Transformation Only Matters to Technology and Software Companies

If this were true, Command Alkon would literally have no purpose. The Heavy Building Materials industry is ripe for a digital transformation. According to KPMG, over 50% of engineering and construction professionals report one or more underperforming projects in the previous year. Another study conducted by the Boston Consulting Group determined that within 10 years, full-scale digitalization in non-residential construction will lead to annual global cost savings of $0.7 trillion to $1.2 trillion (13% to 21%) in the engineering and construction phases and $0.3 trillion to $0.5 trillion (10% to 17%) in the operations phase.

Many businesses in the industry are adopting technologies that enhance their operations by simplifying and automating their processes and providing visibility in all phases of operations to the business itself and their customers. Having this data readily available pleases customers and helps companies to improve customer experience.

Myth 3: Digital Transformation Can Wait

The rate of technology is rapidly increasing and ever-evolving. Starting any transformation will only become more difficult in the future, and there is no time like the present to kick off this transition. While your company may still be getting the job done by performing manual, complex tasks, a competitor might be accelerating their transformation. Technology is a time-saver, and these businesses that embrace the digital transformation may be able to do more with less while still providing superior customer experiences.

Now armed with three of the biggest myths of digital transformation, you can focus on what really matters. Your digital journey starts today – contact us to learn how we can help.

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